Rob Morgan
Rob Morgan is a pioneering spatial storyteller working across XR, immersive theatre and location-based entertainment. He's Lead Narrative and Experience Designer for Wake The Tiger, the multi-award winning Amazement Park.
As Creative Director of Playlines, Rob helped pioneer augmented reality theatre, and builds XR installations for some of the world's largest licenses, attractions and cultural institutions including the National Gallery, Royal Academy, Sky Arts, Netflix and Hasbro.
As a Lead Game Writer at PlayStation he wrote groundbreaking AR games for the world's largest IP as well as writing the first-ever playable demo for PlayStationVR. He's written some of VR's most critically-acclaimed games including the VR Awards Game of The Year ‘A Fisherman’s Tale’.
Rob is a Visiting Fellow at King's College London and lectures widely on XR narrative design and ethics. His book ‘Storytelling for Spatial Computing and Mixed Reality’ (Routledge 2025) is the first dedicated guide to XR storytelling, available now at augmentingimagination.com.
Wake the Tiger, Playlines, King's College London
Session
What happens to our data and privacy if AI-powered XR glasses become everyday wear? What happens to our perception of ourselves and others if we can each customise and augment our reality —or be augmented by others?
Our panel of lawyers, policy researchers and industry practitioners will examine the data infrastructures of global-scale spatial computing and ask: who will own YOUR reality?