National XR Day 2025

Frank Buytendijk

Frank is a Distinguished Vice President and Research Fellow at research firm Gartner, and the Chief of Research for Gartner Futures Lab. He always looks for a different perspective in every topic he tackles. Frank explores complex subjects, walks along their edges, and then brings the insights back to the core of what truly matters. Often described as an “agent provocateur,” he challenges conventional wisdom with a philosophical touch, a dash of humor, and a ton of insight.

As a futurist, Frank believes that the future is nothing more than the collective imagination of people in the present. His job? To unlock the creativity hidden in all that imagination. The goal of futuring is to capture zeitgeist, to drive self-reflection, and to trigger a change today.

As a digital ethicist, Frank believes that technology has a moral footprint. Technology triggers behaviors and amplifies everything that is good and bad.

His quest is to teach the world on how to appreciate uncertainty, and how to be a positive contributor to society.


Which which institute are you affiliated?

Gartner


Session

07-02
10:20
40min
Gartner Futures Lab: Immersive Experiences in the Digital Society
Frank Buytendijk

Every 5 years Gartner publishes a set of global scenarios. What will the world at large look like in 2040? It feels we are at a crossroads of what we want our society to look like, empowering individuals or focusing on shared experiences. But — more importantly — how can we achieve both?

Aula (Theil gebouw)