Yue Li
PhD candidate in Faculty of Behavioural, Management and Social Sciences (BMS), University of Twente.
University of Twente
Session
07-02
11:50
25min
Promoting Pro-environmental Behavior through Immersive Animal Perspective-Taking
Yue Li
This study examined how VR perspective-taking as animals promotes pro-environmental behaviors. Participants (N=69) experienced life as a deer facing environmental challenges through either VR (N=35) or video-watching (N=34). We measured multi-modal self-reported attitudes, biofeedback, and donation behaviors. Results showed that sense of presence mediated the relationship between stimulus type and donation behavior, suggesting VR's immersive qualities enhance environmental behavior through embodied animal experiences.
Impact
Theil C1-2 (60p)