Yue Li
University of Twente
Session
07-02
11:50
25min
Promoting Pro-environmental Behavior through Immersive Animal Perspective-Taking
Yue Li
This study tested animal VR perspective-taking to promote pro-environmental behaviors. Participants experienced life as a deer facing environmental challenges. Our pilot (N=8) compared VR to narrative reading, measuring attitudes, behaviors, and donations. VR participants showed higher presence levels and increased donations to environmental protection.
Impact
Theil C1-2 (60p)