2025-07-02 –, Theil C1-2 (60p)
This study explores how personality and feedback influence eco-friendly decisions in immersive VR. By simulating online shopping, it aims to unlock personalized nudges that drive sustainable consumption. The findings offer a new approach to designing effective, tailored interventions that can shape real-world behavior and boost our efforts toward sustainability.
This study investigates how personality traits and feedback types influence eco-friendly decisions in immersive virtual environments. We examine how positive and negative feedback interact with personality factors such as locus of control and behavioral inhibition/activation systems (BIS/BAS). BIS individuals are sensitive to negative cues, while BAS individuals are driven by rewards. Additionally, those with a high internal locus of control tend to make more sustainable choices.
Participants engage in a VR shopping task where their selections impact a virtual environment. Eco-friendly choices improve the environment, while unsustainable ones cause degradation, providing immediate feedback.
By combining VR with psychological profiling, we gain insights into how feedback and personality influence decision-making. These findings offer valuable guidance for designing personalized interventions that promote sustainable behavior and inform targeted marketing and policy strategies.
I am a cognition researcher with a background in computer science and neuroscience, focused on understanding and influencing human behavior in areas related to sustainability and health. My work spans topics such as consumption preferences, attitudes toward climate change, and usability in smart city environments.