Persistent identifiers (PIDs) are essential for connecting the global research ecosystem, yet adoption often depends less on technical capability and more on whether stakeholders understand their value. Researchers, librarians, infrastructure providers, funders, and policymakers all interact with PIDs in different ways and are motivated by different incentives.
This interactive workshop introduces a persona-based approach to designing effective PID engagement strategies. After a short introduction exploring challenges and opportunities in PID adoption, participants will collaboratively develop stakeholder personas and identify motivations, barriers, and messaging strategies that resonate with them.
Through a structured group activity, participants will create “persona cards” representing real actors in the research ecosystem and design tailored PID messaging and value propositions for each.