2026-10-28 –, LUMC01
Persistent identifiers (PIDs) are essential for connecting the global research ecosystem, yet adoption often depends less on technical capability and more on whether stakeholders understand their value. Researchers, librarians, infrastructure providers, funders, and policymakers all interact with PIDs in different ways and are motivated by different incentives.
This interactive workshop introduces a persona-based approach to designing effective PID engagement strategies. After a short introduction exploring challenges and opportunities in PID adoption, participants will collaboratively develop stakeholder personas and identify motivations, barriers, and messaging strategies that resonate with them.
Through a structured group activity, participants will create “persona cards” representing real actors in the research ecosystem and design tailored PID messaging and value propositions for each.
Persistent identifiers are a foundational infrastructure for keeping knowledge connected, but infrastructure alone does not drive adoption. Successful PID engagement depends on understanding the motivations, incentives, and constraints of the many stakeholders who interact with research systems.
This interactive workshop explores how persona-based engagement strategies can help the PID community communicate the value of PIDs more effectively across diverse stakeholder groups. Following a short introduction from the facilitators, participants will participants will share some of their own real-life examples of the challenges of engaging different user communities with PID-enabled systems.
Participants will then work in small groups to develop stakeholder personas representing actors from different communities within the research ecosystem, such as researchers, repository managers, research administrators, infrastructure developers, and policymakers. Using a structured template, which takes into account factors such as career stage, discipline, organization type, and more, the groups will identify each persona’s goals, motivations, barriers to PID adoption, and the messages that might resonate most strongly with them.
The workshop will conclude with a short reflection session where groups share insights and compare strategies across personas and regions.
We hope that the outputs from this workshop will contribute to a collaborative effort to develop practical guidance for designing inclusive and effective PID engagement strategies across the global research ecosystem.
Dr Suze Kundu is a recovering academic nanochemist and science communicator working at the intersection of research infrastructure, community engagement, and open science. She is a freelance Community Engagement Consultant, currently working for NASA’s Science Explorer (SciX) platform, supporting global engagement with open science infrastructure. Previously, she was Director of Researcher and Community Engagement at Digital Science, where she worked with international research communities to improve the discoverability and connectivity of research.
Alice is an independent consultant, who specializes in — and supports the values of — open research. She frequently collaborates with Open Research Ecosystem Consulting and was previously a co-founder of the MoreBrains Cooperative. Alice's career has spanned both scholarly publishing and research infrastructures. Alice is actively involved in the scholarly communications community, including as a regular contributor to their Scholarly Kitchen blog. She is passionate about the need for a robust and open global research infrastructure (with a particular interest in metadata and workflows) and about improving diversity, equity, inclusion, and accessibility - in scholarly communications and in society at large.