A researcher, educator, and designer, ginger "all-lower-case" coons studies and intervenes in the intersections of individuality, mass standards, and new production technologies. She is a Senior Researcher at the Rotterdam University of Applied Sciences, where she works across a variety of topics relating to the role, use, and contestation of technology in society. Her work on AI has a focus on ELSA and social values, taking place in contexts including the AI-MAPS project and the Social AI Lab Rotterdam.