In our session, we will reflect on the journey of our Open Education initiative at the University of Groningen as it reaches its first lustrum. We will provide an honest self-assessment, tracing our steps from its inception five years ago to the current state, and outline our vision for the future of Open Education at the university. Our story is characterized by a transformation from a "build it and they will come" mindset to a more utilitarian approach of introducing open educational resources and practices primarily as a solution for our audience’s educational challenges.